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No 131

Skirting the edge of Cheltenham’s Imperial Gardens, No 131 is the pride of The Promenade. Formed of several listed townhouses, this spirited stay splices Georgian heritage, mod-British design and contemporary art to spectacular effect. Most rooms are classically British, dressed with wooden panelling, tweed headboards and cosy woollen bedspreads. In the top two tiers, the designers doubled down on the decadence with Chinoiserie-style paintings, rakish sofas and throws the colour of gemstones. What underpins it all is a sense of informal elegance, which can be felt in the lively Asian-fusion restaurant and Gin & Juice bar, stocked with 400 varieties of its namesake spirit. On the subject of revelry, No 131 is no stranger to a knees up: from Thursday to Saturday, the cocktails flow freely and DJs spin in the bar until the early hours.

Flanked by the Cheltenham Ladies’ College and the Imperial Gardens, No 131 is on a broad boutique-lined avenue leading down to the town’s high street.

Room Types

Cosy Room

Snug but very comfortable, the 17sq m Cosy Rooms have king-size beds dressed in marshmallow-soft duvets, Egyptian cotton sheets and woollen throws. They're individually decorated and furnished, with thick black-out blinds, antique radiators and contemporary works by British artists. Cosy Room 8 is split-level, with an upstairs bathroom; both rooms have ensuite rainfall showers. There’s also free WiFi, HD TV, minibar, and Bramley and Acqua di Parma toiletries. Room 11 can fit a cot; please call our travel consultants to arrange.

from £232

Very Good

With views over Cheltenham Ladies College or the Imperial Gardens, these 20sq m rooms are individually decorated with super king-size beds dressed in marshmallow-soft duvets, Egyptian cotton sheets and woollen throws. Striking wallpaper and contemporary British art adorn the walls; thick black-out blinds, antique radiators and locally sourced furnishings add warmth and character. All the Very Good Rooms have ensuite bathrooms with rainfall showers; some have freestanding baths, in-room tubs or twin showers. Very Good Room 4’s bathroom is down a flight of stairs, with a roll-top bath and separate walk-in shower. All rooms have free WiFi, HD TV, bathrobes, minibar, and Bramley and Acqua di Parma toiletries. Rooms 5 and 9 cannot accommodate an extra bed or cot. Please contact our travel consultants if you require an extra bed or cot. Rooms 1 and 2 are above the bar; guests may experience some noise disruption on Thursday, Friday and Saturday nights.

from £268

Excellent

Wood panelling painted in sultry hues, Eastern-inspired paintings, original cast-iron fireplaces and artfully aged Chesterfield sofas are just some of the joys to be found in these refined rooms. Each is unique, and some have reclaimed-wood coffee tables and ornately embroidered throws too. You’ll have floor-to-ceiling windows, an emperor-size bed and a comfortable seating area. All bathrooms have double showers and some rooms have a large rolltop bath tub in the bedroom. You'll also have free WiFi, HD TV, bathrobes, minibar, and Bramley and Acqua di Parma toiletries.

from £338

Outstanding

Wood panelling painted in sultry hues, Eastern-inspired paintings, original cast-iron fireplaces and artfully aged Chesterfield sofas are just some of the joys to be found in these refined rooms. Each is unique, and some have reclaimed-wood coffee tables and ornately embroidered throws too. You’ll have floor-to-ceiling windows, an emperor-size bed, and a decently sized seating area. All bathrooms have double showers and some rooms have rolltop bath tubs placed romantically in the bedrooms. Plus you'll have free WiFi, HD TV, bathrobes, minibar, and Bramley and Acqua di Parma toiletries.

from £410

Super Suite

As the largest room at No 131, this suite easily impresses with dark panelled walls, parquet flooring, antique furnishings and a freestanding in-room copper bath tub. In the main bedroom, there's a plush leather sofa and spacious emperor-size bed, and the second bedroom has two single beds that are ideal for any accompanying little Smiths. The ensuite bathroom also features a walk-in shower, brass accents and statement tiles. The Superior Suite is equipped free WiFi, HD TV, bathrobes, Bramley and Acqua di Parma toiletires, and a minibar.

from £446

Family Room

Designed for families of four, these spacious rooms have a quintessentially British design, with statement tiling, panelled walls and reclaimed furnishings. In the main bedroom, there's an emperor-size bed and a freestanding rolltop bath tub, and in the second room there are two single beds. There's also an ensuite bathroom with a walk-in shower and Bramley and Acqua di Parma toiletries. Both Family Rooms are equipped with free WiFi, HD TV, bathrobes and a minibar.

from £410

Location

131 Promenade, Cheltenham, Gloucester, Gloucestershire GL50 1NW, United Kingdom

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We are on a mission to simplify bespoke travel planning. This starts by handpicking boutique hotels that have wonderful design, character and ethical practices at their core. Each and every traveller is important, that’s why we have a dedicated team ready to help 24/7. If you want anything extra arranged, from a hire car on arrival to a bespoke experience away from the crowds, all you need to do is ask. For every hotel booked, we will plant a tree in your name and 1% of our revenues are donated to our inspiring charity partner, Hello World..

Covid Policy

As a highly personalised and service-driven company, we are keen to support all of our clients in helping you to make the best possible decision and to be able to travel with confidence in this ever-changing climate. We’ll work with you to ensure that you are fully comfortable with every element of your trip from the moment you visit our website, right up until you get back home. Your health and safety is of the upmost importance, and we ensure all of our hotels are vetted under the latest regulations and are under constant review.

Cancellation Policy

We charge a non-refundable deposit and you can change your travel dates for free up to one week before your trip, which is when your balance is due. Our post-booking services are industry leading and your deposit is to ensure we can offer you the support you deserve, every step of the way. Expect 24/7 access to our team of Travel Experts, a slick concierge app, and VIP treatment on arrival.

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