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Magna Pars L'Hotel à Parfum

Owned by a family of perfumers, Magna Pars L'Hotel à Parfum is a fragrant luxury hotel in Milan’s Tortona district, the kernel of the city’s creative industries. Formerly the Martone family's perfumery, the building was ushered into post-industrial life with a makeover of plate glass and painted steel, reopening as a stylish ‘hotel à parfum’. Alongside sleek white furniture, oak floors and artworks from Milan’s Brera Academy, each suite has a signature fragrance crafted by some of the most gifted ‘noses’ in the industry. Slightly south of the tourist-heavy Duomo district, the hotel is also away from the fray, rubbing shoulders with the studios of artists and designers instead.

Magna Pars L'Hotel à Parfum sits on Via Forcella, a quiet side street in the fashionable and refreshingly tourist-free district of Tortona.

Room Types

Junior Deluxe

These 28sq m suites have large windows overlooking the garden and their own bespoke fragrances. Furnished in a contemporary style, they have a minimalist, white-on-white colour scheme save for a brightly-coloured leather chaise longue and the artwork, which references ingredients used in perfume making. Each suite has queen-size bed and a marble ensuite bathroom with a walk-in shower. There’s also free WiFi, a 46-inch TV with Sky channels, iPod dock, minibar, Nespresso coffee machine, tea-making facilities, free bottled water and bath products made by Georgia Martone, one of the family perfumers.

from £702

Junior Premium

These 32sq m suites have views of the city skyline. Each has a king-size bed (or twins, on request) and an ensuite bathroom with a walk-in shower. A cot for tots three-and-under can be added on request. Suites also have a TV with Chromecast, a minibar and a coffee maker.

from £758

Executive Suite

These 55sq m suites have spacious living areas and large windows overlooking the hotel’s internal garden. Furnished in a contemporary style, they have leather sofas and armchairs, a glass table, a small library and scent-inspired artworks produced by artists at Milan’s Brera Academy. They also have their own signature fragrance, created bespoke for the hotel. Each suite has a king-size bed and a spacious ensuite bathroom with bath tub and a walk-in shower. There’s also free WiFi, a 46-inch TV with Sky channels, iPod dock, minibar, Nespresso coffee machine, tea-making facilities, free bottled water and bath products made by Georgia Martone, one of the family perfumers.

from £834

Executive Family Suite

These 55sq m suites have a king-size bed and two sofa beds, making them ideal for families. Furnished in a contemporary style, the living area has leather sofas and armchairs, a glass table, a small library and scent-inspired artwork produced by artists at Milan’s Brera Academy; the sleeping area has an ensuite bathroom with a bath tub and walk-in shower. Every suite has it’s own signature fragrance and overlooks the hotel’s internal garden. There’s also free WiFi, a 46-inch TV with Sky channels, iPod dock, minibar, Nespresso coffee machine, tea-making facilities, free bottled water and bath products made by Georgia Martone, one of the family perfumers.

from £1024

Prestige Terrace Suite

Each of these 45sq m suites has a private terrace and views of the city. Inside, there’s a lounge area with leather armchairs, a king-size bed and an ensuite bathroom with a walk-in shower. A cot for tots three-and-under can be added on request. Suites also have a TV with Chromecast, a minibar and a coffee maker.

from £986

Prestige Suite

These 63sq m suites have large living areas and sweeping views of the hotel’s fragrant gardens. They have oak floors, leather sofas and armchairs, a glass table, a small library and scent-inspired artworks produced by artists at Milan’s Brera Academy. The bedroom has a king-size bed and a spacious ensuite bathroom with bath tub and a walk-in shower. There’s also free WiFi, a 46-inch TV with Sky channels, iPod dock, minibar, Nespresso coffee machine, tea-making facilities, free bottled water and bath products made by Georgia Martone, one of the family perfumers. Each suite also has its own signature fragrance in a large reed diffuser.

from £928

Gran Prestige Terrace Suite

Each of these 77sq m suites has a private terrace and views of the city. The living room has leather armchairs and a plump sofa; in the separate bedroom, there’s a king-size bed and an ensuite bathroom with a walk-in shower and a spa bath tub. A cot for tots three-and-under can be added on request. Suites also have a TV with Chromecast, a minibar and a coffee maker.

from £992

Presidential Suite

This 80sq m suite has a double-height living area with and floor-to-ceiling windows with touch-panel controlled shades. The living room has oak floors, three leather sofas clustered around a large coffee table, a dining table and a kitchenette; the walls are hung with scent-inspired artworks produced by artists at Milan’s Brera Academy. A flight of stairs leads to the bedroom, which has a king-size bed, a flatscreen TV, well-stocked bookshelves and a view of the living room below. The spacious ensuite bathroom has twin sinks, a freestanding bath tub and a walk-in shower. There’s a second bathroom on the ground level. The suite also has free WiFi, a second 46-inch TV, bluetooth speakers, minibar, Nespresso coffee machine, tea-making facilities, free bottled water and bath products made by Georgia Martone, one of the family perfumers. This suite has its own bespoke fragrance.

from £1308

Grand Presidential Suite

Located on the second floor, this 90sq m suite has a large living area and sweeping views of the internal gardens. Furnished in a contemporary style, the suite has oak floors, several leather sofas and armchairs, a dining table with seating for six and a kitchenette; the walls are hung with bespoke artworks produced by artists at Milan’s Brera Academy. The large bedroom has a king-size bed, a lounge area, well-stocked bookshelves and a spacious ensuite bathroom with twin sinks, a free-standing bath tub and a walk-in shower. The suite also has free WiFi, a 46-inch 3D TV, bluetooth speakers, minibar, a Technogym fitness machine, Nespresso coffee machine, tea-making facilities, free bottled water and bath products made by Georgia Martone, one of the family perfumers. The suite also has its own bespoke fragrance.

from £1668

Location

Via Vincenzo Forcella, 6, Milan, Lombardy, 20144

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We are on a mission to simplify bespoke travel planning. This starts by handpicking boutique hotels that have wonderful design, character and ethical practices at their core. Each and every traveller is important, that’s why we have a dedicated team ready to help 24/7. If you want anything extra arranged, from a hire car on arrival to a bespoke experience away from the crowds, all you need to do is ask. For every hotel booked, we will plant a tree in your name and 1% of our revenues are donated to our inspiring charity partner, Hello World..

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As a highly personalised and service-driven company, we are keen to support all of our clients in helping you to make the best possible decision and to be able to travel with confidence in this ever-changing climate. We’ll work with you to ensure that you are fully comfortable with every element of your trip from the moment you visit our website, right up until you get back home. Your health and safety is of the upmost importance, and we ensure all of our hotels are vetted under the latest regulations and are under constant review.

Cancellation Policy

We charge a non-refundable deposit and you can change your travel dates for free up to one week before your trip, which is when your balance is due. Our post-booking services are industry leading and your deposit is to ensure we can offer you the support you deserve, every step of the way. Expect 24/7 access to our team of Travel Experts, a slick concierge app, and VIP treatment on arrival.

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